Ribacka Media is an affiliate marketing company in the US sports betting industry that offer clients online traffic with a return on investment as the main focus. With over 10 years of experience in this industry, we create innovative and pioneering ways to send high-value leads that allow our customer’s businesses to grow.



The very first lead-generating website about web hosting was launched.


Ribacka Group AB was founded by the two brothers Jesper and Jens Ribacka. The company was introduced to igaming for the first time with the launch of speltips.se and spelsidor.se.


The company quickly became one of Sweden’s largest lead generation company in the sports betting industry. The Swedish assets was acquired by Better Collective in dec 2018 for €30m.


To avoid confusion with the old business, the new company was named Ribacka Media with the main goal to create consumer-first sports betting guides in the US. The company consists of experts with a deep knowledge of the igaming industry and the aim is to make sports betting transparent, accessible, and enjoyable to anyone.

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If you are looking to grow your business, you have come to the right place. We would love to hear more about your company and your plans for the future.